Much has been written recently about value pricing with some authors implying that understanding your product's value is the most important and perhaps only requirement for superior profitability. While every company should understand product value, understanding cost, competition, and capacity utilization are far more important for most organizations.
Left unchecked to "value price" products, incentive programs usually motivate sales personnel to set price at the lowest allowable number. Finance can influence profit in a big way by getting involved in pricing. This session will show you how.